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  4. AI pricing is too high

AI pricing is too high

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  • Anonymouse
    Anonymouse
    Anonymouse
    wrote last edited by
    #1

    Great work on such a feature-rich beta.

    I see the price for the AI component has been set at €9.99/month.
    This is a beta, and you want feedback, so here's mine: this is too expensive.

    An initial fee (covering the development work) is reasonable, but the monthly charge should be significantly less.

    I already pay OpenAI $20/month for a lot of AI capacity. I can do effectively limitless route planning (and way more) using that capacity I've already paid for. It's not integrated into MRA, but all the AI tokens I need are already paid for. For me, €9.99 is very high; €3-4.50 would be a more bearable price if it had to be paid monthly. Or €50-80 one-off, no monthly fee.

    But let's have AI market-test a bit 🙂 Here are a few bits from ChatGPT's analysis:

    "My preliminary assessment is that €9.99 per month is expensive for a usage-limited AI add-on to a route-planning product that customers already pay for."

    "The broader market suggests that AI route generation is increasingly perceived as part of a premium planning service, rather than necessarily deserving a second subscription."

    "At €9.99, MyRoute-app risks charging almost the price of its existing premium route-planning functionality simply for AI assistance, while imposing a relatively tight usage ceiling."

    "The more serious problem is the credit allowance, which may discourage customers from experimenting with the AI.

    An effective AI route planner ought to encourage iteration. A customer might reasonably ask it to produce a scenic route, shorten it, avoid a particular town, add a lunch stop and then reconsider the afternoon section. If every revision consumes credits, the customer is effectively penalised for exploring possibilities. A more attractive commercial promise might be unlimited minor modifications, with usage limits applying only to substantial new planning operations."

    "There are three distinct economic cases:

    • Customer already subscribes to ChatGPT Plus or Claude Pro: AI add-on must justify the entire €9.99 through integration and convenience
    • Customer users free ChatGPT or Claude: Strong alternative for occasional planning
    • Customer has no AI subscription and wants substantially more usage: MyRoute-app's €9.99 may look attractive, but with far narrower functionality vs subscribing to Plus/Pro at $20/month."

    "My recommendation would be to test €4.99–€5.99 per month with a more generous allowance.

    I would also test a pay-as-you-go option, such as €4.99 for 400 credits without expiry. It would suit users who plan several outings or one major tour occasionally, rather than every month. The value of a recurring AI subscription is particularly questionable if customers do most of their route planning in a few concentrated periods each year."

    Rob Verhoeff 1 Reply Last reply
    1
    • Corjan Meijerink
      Corjan Meijerink
      Corjan Meijerink
      Developer
      wrote last edited by Corjan Meijerink
      #2

      Definitely appreciate this feedback and we will continue to evaluate.
      The biggest factor you cannot ignore is sponsoring.
      So all major AI companies are in a major race. They want you to take subscriptions. Then at one point all subscriptions are going to be more expensive.

      We all know what happened to our streaming service prices post covid 😉

      This is the same. We unfortunately don't have billions to "sponsor" your subscriptions with us. API pricing for AI integrations are much more expensive than your personal subscription.

      As said, we will look into this feedback.
      The major benefits of the AI Routeplanner are that it's a fully integrated one click solution with additional benefits. Prices cannot be simply compared.

      If you want to do your own comparison, try getting the same results with your own API token and see how much you are suddenly charged 😉

      Vincible 1 Reply Last reply
      0
      • Anonymouse Anonymouse

        Great work on such a feature-rich beta.

        I see the price for the AI component has been set at €9.99/month.
        This is a beta, and you want feedback, so here's mine: this is too expensive.

        An initial fee (covering the development work) is reasonable, but the monthly charge should be significantly less.

        I already pay OpenAI $20/month for a lot of AI capacity. I can do effectively limitless route planning (and way more) using that capacity I've already paid for. It's not integrated into MRA, but all the AI tokens I need are already paid for. For me, €9.99 is very high; €3-4.50 would be a more bearable price if it had to be paid monthly. Or €50-80 one-off, no monthly fee.

        But let's have AI market-test a bit 🙂 Here are a few bits from ChatGPT's analysis:

        "My preliminary assessment is that €9.99 per month is expensive for a usage-limited AI add-on to a route-planning product that customers already pay for."

        "The broader market suggests that AI route generation is increasingly perceived as part of a premium planning service, rather than necessarily deserving a second subscription."

        "At €9.99, MyRoute-app risks charging almost the price of its existing premium route-planning functionality simply for AI assistance, while imposing a relatively tight usage ceiling."

        "The more serious problem is the credit allowance, which may discourage customers from experimenting with the AI.

        An effective AI route planner ought to encourage iteration. A customer might reasonably ask it to produce a scenic route, shorten it, avoid a particular town, add a lunch stop and then reconsider the afternoon section. If every revision consumes credits, the customer is effectively penalised for exploring possibilities. A more attractive commercial promise might be unlimited minor modifications, with usage limits applying only to substantial new planning operations."

        "There are three distinct economic cases:

        • Customer already subscribes to ChatGPT Plus or Claude Pro: AI add-on must justify the entire €9.99 through integration and convenience
        • Customer users free ChatGPT or Claude: Strong alternative for occasional planning
        • Customer has no AI subscription and wants substantially more usage: MyRoute-app's €9.99 may look attractive, but with far narrower functionality vs subscribing to Plus/Pro at $20/month."

        "My recommendation would be to test €4.99–€5.99 per month with a more generous allowance.

        I would also test a pay-as-you-go option, such as €4.99 for 400 credits without expiry. It would suit users who plan several outings or one major tour occasionally, rather than every month. The value of a recurring AI subscription is particularly questionable if customers do most of their route planning in a few concentrated periods each year."

        Rob Verhoeff
        Rob Verhoeff
        Rob Verhoeff
        Alpha tester
        wrote last edited by
        #3

        @Anonymouse I think this is a great addition to planning a multi-day trip. Do you make several trips a year? If so, try to plan them all within one month. That will save you money.

        Once the AI tool has generated the combined routes, you can certainly fine-tune them manually. It's really about getting the overall picture of the trip right. That's something I actually enjoy handing over to AI for a change.

        And suddenly, that €10.00 doesn't seem like such a big deal in your holiday budget after all.

        I'm not going to take out a subscription for a longer period either. There's simply no point. Unless, of course, you want to run the rain radar over your route before every trip you make 😉

        🏍️ BMW K1600GT-P (2013) | Nolan N100-5 with Sena 30K
        📱 iOS on iPhone 13 & 16 (mounted on Quadlock or AliExpress extention on BMW-cradle)
        🚙 Apple CarPlay in VW T-Roc
        💻 Routelab on MacBook Air & iMac (Golden Gate & Ventura)

        1 Reply Last reply
        0
        • Corjan Meijerink Corjan Meijerink

          Definitely appreciate this feedback and we will continue to evaluate.
          The biggest factor you cannot ignore is sponsoring.
          So all major AI companies are in a major race. They want you to take subscriptions. Then at one point all subscriptions are going to be more expensive.

          We all know what happened to our streaming service prices post covid 😉

          This is the same. We unfortunately don't have billions to "sponsor" your subscriptions with us. API pricing for AI integrations are much more expensive than your personal subscription.

          As said, we will look into this feedback.
          The major benefits of the AI Routeplanner are that it's a fully integrated one click solution with additional benefits. Prices cannot be simply compared.

          If you want to do your own comparison, try getting the same results with your own API token and see how much you are suddenly charged 😉

          Vincible
          Vincible
          Vincible
          wrote last edited by
          #4

          @Corjan-Meijerink

          Is it possible for you to explain how de AI planner works? what information does it use? does it use my routes already or the routes in de library?
          Does it already use information from myroute platform?

          Yamaha MT07 Tracer 2016 | HJC RPHA 72 Carbon met Sena 30K
          iOS 27.2 iPhone 16 met SP Connect
          Apple CarPlay in Renault CLIO IV bekabeld
          Routelab Windows

          1 Reply Last reply
          1
          • Cleo
            Cleo
            Cleo
            wrote last edited by
            #5

            In support you vindt the manuals also for AI..Dutch version https://beta.myrouteapp.com/manuals/web-ai

            1 Reply Last reply
            0
            • Bé Jeuring
              Bé Jeuring
              Bé Jeuring
              wrote last edited by
              #6

              De AI-planner gebruikt. Verassend goed..... Leuk om een keer te proberen, maar de kosten zijn mij teveel. Maar wel mooi dat het kan. Komt ook nog bij dat als je de AI-planner gebruikt..... je zo klaar bent. En dat moet dus niet, lekker bij de donkere avonden alles zelf uitpuzzelen 🙂

              1 Reply Last reply
              0
              • Reinhard Punz
                Reinhard Punz
                Reinhard Punz
                wrote last edited by
                #7

                I am convinced that planning with the AI ​​module yields good results. Although I haven’t tested it myself, I suspect that the "route weather" feature would offer me greater added value. However, the fact that it is bundled with the AI ​​add-on—combined with the high price—is a deterrent. My current thinking is that I might subscribe to the add-on only during the months when I’m taking long trips. While that is one possible solution, I would much prefer not to have to constantly think about when to start and stop the subscription.

                Corjan Meijerink 1 Reply Last reply
                0
                • Reinhard Punz Reinhard Punz

                  I am convinced that planning with the AI ​​module yields good results. Although I haven’t tested it myself, I suspect that the "route weather" feature would offer me greater added value. However, the fact that it is bundled with the AI ​​add-on—combined with the high price—is a deterrent. My current thinking is that I might subscribe to the add-on only during the months when I’m taking long trips. While that is one possible solution, I would much prefer not to have to constantly think about when to start and stop the subscription.

                  Corjan Meijerink
                  Corjan Meijerink
                  Corjan Meijerink
                  Developer
                  wrote last edited by
                  #8

                  @Reinhard-Punz perfectly fine! 🙂 That’s the benefit of a monthly subscription

                  1 Reply Last reply
                  0
                  • Cleo
                    Cleo
                    Cleo
                    wrote last edited by
                    #9

                    I did use AI for some routes to test. I does what it has to do and sometimes i need to polish the routes a litle. I think it's a great help and the price is inline with what it offers, a integrated AI in a route planner is a great combination.
                    Can i do the same as AI, yes, but a take more time for the same result. I combine MRA with Google to find things along the route but AI ask if you want this and offers option, great

                    1 Reply Last reply
                    0
                    • Parantapa
                      Parantapa
                      Parantapa
                      wrote last edited by
                      #10

                      I’ve got another idea – wouldn’t it be possible to link your own AI subscription? If you already have an AI subscription, you could integrate it. Those who don’t have one could use MRA’s. I don’t know enough about this, but as I understand it, this should be possible, for example, via the Model Context Protocol (MCP).
                      As I said, it’s just an idea.

                      1 Reply Last reply
                      0
                      • Cleo
                        Cleo
                        Cleo
                        wrote last edited by
                        #11

                        I don't use common AI so in my case it's not an option

                        1 Reply Last reply
                        0
                        • Parantapa
                          Parantapa
                          Parantapa
                          wrote last edited by
                          #12

                          Those who don’t have one could use the one provided by MRA.

                          1 Reply Last reply
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